It would be fair to say that Levi’s is almost synonymous with distressed denim jeans. Founded in the creative hub of San Francisco in 1853, Levi Strauss & Co. has been creating the original, authentic Levi’s blue jeans ever since. The very first designs, like the 511 and 501, are constantly reinvented for each generation; they enjoy contemporary updates while staying true to their timeless, effortlessly cool roots. The Levi’s collection today spans men’s and women’s jeans, denim jackets, shorts, T-shirts, underwear, shoes, sweaters and accessories, as well as a whole kid’s range for both boys and girls.