MOA, or Magic Organic Apothecary, creates natural skincare products, inspired by old herbal folklore, with an added sprinkling of magic. The brand’s hero herb, yarrow (Achillea Millefolium), has been used for centuries to heal and repair. It’s named after Greek hero Achilles, who legend has it, used it to heal his soldiers’ wounds after battle. MOA products continue this age-old tradition of using yarrow as a healing herb in all of their products, which soothe, cleanse, moisturise, tone and energise. The therapeutic scents, herbal extracts and botanical oils used in the range, have a nurturing effect on mind, body and spirit.