Launched by Franco Moschino in 1983, this rebellious Italian label is famed for injecting the fun into fashion. Often irreverent, but always chic, the brand mixes up stand out statement pieces with timeless classics. Quality fabrics and precision cutting of the women's and men's ready-to-wear and accessories only add to the brands allure. The playful theme continues to flow freely through the men's and women's fragrance offering, with zany bottle shapes housing luxurious scents including the brand's latest release, Moschino Fresh Couture eau de toilette.