Home Brands NYDJ


NYDJ, which stands for Not Your Daughter’s Jeans, creates flattering denim loved by women the world over. Founded in Los Angeles in 2003, the brand prides itself on its superior fit in all sizes, making each pair of jeans comfortable and wearable, and its innovative Lift Tuck technology, which flattens in the front and shapes the curves, helping to create a beautiful silhouette. With a variety of washes, finishes and fits, you’re sure to find the perfect pair of jeans. As well as their much-loved denim collections, NYDJ also offers an effortlessly chic range of tops to compliment all body types, giving you confidence and style from head to toe.

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