Born in the Swiss Alps, On set out in 2010 with a big ambition: to revolutionise the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs – otherwise known as running on clouds. On’s radically different running technology, CloudTec®, is now patented around the world. On reinvented the women's running shoe to put you one step ahead of evolution. Start running on clouds.