Named in honour of the patron saint of Barcelona, Santa Eulalia is one of the oldest stores in Spain with over 170 years of history, and it was one of the first fashion shops to include an on-site tailor for bespoke orders. Today it’s located in the elegant Passeig de Gracia neighbourhood. A blend of old and new, it’s a discreet temple of luxury- discreet because the concept store rejects ostentation, and because it’s what Catalan people prefer, as well as a new generation of fashion lovers. Santa Eulalia has launched its first eponymous fragrance collection, dedicated to its passionate fans, the globetrotters and fashion connoisseurs from all over the world. It’s an invitation to live fully, with aesthetic and olfactory sensations combining for a harmonious experience.