Silver Cross

Silver Cross is a British heritage nursery brand, renowned for its luxurious and stylish prams, pushchairs, car seats, children’s toys and accessories. Launched in 1877, founder William Wilson is credited with designing the first modern baby carriage with an innovative spring system, and his brand maintains this commitment to impeccable design and quality materials to this day. Collaborations with royalty such as Princess Marie-Chantal of Greece and with motoring icon Aston Martin cements Silver Cross as the pinnacle of exquisite nurseryware.