Swiss watchmaker Swatch was founded in 1983 by Nicolas Hayek, when the unexpected appearance of an affordable, Swiss made, plastic watch turned the watch world upside down. More than just a timepiece, Swatch is an attitude, an approach to life, a way of seeing. Wearing one is a way to communicate, to speak without speaking. Swatch watches today come in a whole range of collections to cater for men, women and kids, including Swatch Originals, Swatch Irony and Swatch Skin.