Urban Decay Urban Decay is a premium make-up brand renowned for its fabulously colourful range of cosmetics. Founded in 1996 by Sandy Lerner and Patricia Holmes, the brand became an instant hit amongst beauty fans thanks to its iconic Naked neautrals palette, its bright and bold Electric palettes and the much-loved Eyeshadow Primer Potion. With make-up ranges for skin, eyes and lips, and the tools for the most professional application, Urban Decay allows you to create beauty looks that are as bold as you are.
