White Stuff Dreamt of atop a mountain in 1985, ski-loving founders, George Treves and Sean Thomas began British fashion and lifestyle label, White Stuff. The founding principles of to be better, to be different, to be original, remains at the core of the label. Known for playful, original, hand-drawn prints, intricate details and quirky touches, browse their selection of effortless everyday women's fashion and accessories in store.