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Renowned for their skin-perfecting powders, primers and foundation, Hourglass are the authority on all-things complexion. Now available to buy online, we delve into the success of the revolutionary brand and share the hero products to start with if you're new to the line.
Renowned for their skin-perfecting powders, primers and foundation, Hourglass are the authority on all-things complexion. Now available to [buy online](https://www.fenwick.co.uk/hourglass) as well as our [Brent Cross](https://www.fenwick.co.uk/stores/brent-cross) store, we delve into the success of the revolutionary brand and share the hero products to start with if you're new to the line. Founder and CEO Carisa Janes launched Hourglass in 2004 with a clear mission: to create a modern brand that combine the best of science, beauty and luxury. Still following the same mantra out of their L.A. office today, the brand’s innovative formulas, active ingredients and beautifully sleek packaging swept the industry (and Instagram) by storm with their ability to impart a perfected, yet natural look with their easy-to-use products. In short, they're for women who set their tent firmly in the beauty camp of "I want to look like me, just a better version of me". And if you feel passionately about cruelty-free beauty, you’re in safe hands. Clarisa champions the notion that high-performing products can be produced without compromising ethically – the entire line is free from parabens and sulfates, never tested on animals and is predominantly vegan. Clarisa has stated the team are in the midst of researching alternative ingredients so that by 2020 they can identify as 100% vegan. So, want to know which products to try first? Here are a few of their bestsellers that we're sure all ages and skin tones will love. And if you're already acquainted, be sure to try their Caution Lash Extreme Mascara (for the hype alone), and we're also big fans of their range of beautiful vegan brushes.
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