British brand RIXO London is the brainchild of two fashion buyers – and good friends – Henrietta Rix and Orlagh McCloskey that's taking the contemporary fashion world by storm. Known for bold ‘70s prints and high-quality fabrics, the colourful vintage-inspired pieces are a firm favourite at Fenwick Newcastle. We caught up with the fabulous RIXO's founders to find out more about the brand and what pieces should be in your wardrobe this season.
How did RIXO London come about?
We felt there was a gap in the market for an honest brand offering quality products different to anything else on the high street, all at a good price. We wanted to create clothes to fill the gaps in our wardrobe; what is missing, what are we wearing and where are we wearing it?
Tell us about the Rixo brand identity...
Vintage inspired, ultra-feminine shapes with a modern and contemporary twist. We want women to feel confident when they wear our pieces and know that each item is special. Our identity is our hand-painted prints – they’re completely unique and no one else does them at the same price point and quality.
Describe the brand in three words?
Confident, fun, feminine.
What's the inspiration behind the print designs & what is the design process?
We gather inspiration for the collection from everywhere – whether it’s the printed lining of a vintage jacket, old botanical books, or the shapes and colours we see at flea markets, into a mood-board that guides us when we paint the print elements. It’s a very organic creative process that although time consuming, it is the part we enjoy the most, and makes the pieces so special. We then scan and clean up the prints on Photoshop and create CADs - where the collection really comes to life!
Do you have a style muse or is there a ‘RIXO London’ woman you have in mind when designing?
We don’t design with one women in mind as RIXO is such an accessible brand – from young professional women wearing it to work followed by drinks with friends, to women in their 70s loving the nostalgic shapes and prints! Obviously we love to see Kate Moss in our Moss blouse, but girls like Sienna Miller, Leandra Medine and the Olsen twins have such individual style that exude confidence, and that’s what we want a woman to feel like when she wears RIXO.