Magically transform your brows with Benefit's new collection

Magically transforming our brows since 1976, to say we're just slightly excited for the launch of Benefit's new eyebrow collection would be a gross understatement. 

After three years in the making, the hard work of the brow connoisseurs has finally come to fruition with the launch of their new brow collection now available in Fenwick stores! Whatever your brow dilemma - skimpy, patchy, or barely there brows - Benefit has the perfect solution in the form of high-performing formulas in a range of shades with custom-design applicators to ensure a smooth, faultless finish that suits all skin tones.

The 10 product-strong collection is your foolproof route to the brows you've always dreamed of. But remember ladies, eyebrows are sisters, never twins...


We've all been there. 

Whether they're overplucked, have been subjected to a waxing mishap or you simply aren't blessed with the bushiest of brows, we all need a bit of filling in at times. 

Just turn to Ka-BROW! Cream-Gel to easily fill your brows. The buildable colour comes with a built-in angled brush to sculpt and define brows with minimal effort. For added precision and control, flip the brush around and snap it into the bottle cap. 

And there you have it. Ka-BROW! 


Well, let's thicken them up then.

Grab your Gimme Brow to volumise and tint brows with total ease. The brush-on gel is formulated with tiny microfibres that get trapped on your natural eyebrow hairs, enhancing their shape and creating natural looking fullness.

Don't worry, you won't be looking too Cara though. The tiny tapered brush makes for easy blending and helps to tame eyebrows into a defined, buildable finish. 

You're welcome. 



They'll be looking ship-shape in no time.

The soft, glide-on colour of the Goof Proof Brow Pencil instantly fills and shapes eyebrows. The custom pencil design means brows can be filled with the wide tip and defined with the pointed end. Just blend with the inbuilt spoolie brush and you'll have yourself a new set of eyebrows.

The long-stay, water-resistant formula is just like magic! 

Shop the full collection

1. Brow Zings Eyebrow Shaping Kit, £24.50

Benefit’s all-in-one eyebrow shaping kit includes everything you need to sculpt, shape & fill brows. Pluck stray hairs with mini slant tweezers, shape & define with soft pigmented wax, then fill & set with natural-shaded powder. Includes 3 NEW natural-looking shades for blondes, brunettes & redheads. 

2. Gimme Brow Volumising Eyebrow Gel, £18.50

The award-winning Gimme Brow tinted eyebrow gel contains tiny microfibres that adhere to skin & hairs, creating natural-looking fullness and definition. Apply & blend with the custom, tiny tapered brush then use the special precision tip for shaping. Now Available in 3 easy-to-choose shades, so every gal can find her perfect match. 

3. Goof Proof Eyebrow Pencil, £18.50

Instantly fill & define uneven, patchy brows with the goof proof eyebrow pencil. It features a custom, non-sharpen “goof proof” tip, soft colour & a glide-on formula for super easy brow filling. Comes complete with built-in blending spoolie.

4. Ka-BROW! Eyebrow Cream-gel Colour, £18.50 

Fill, sculpt & define brows with ka-BROW! This rich, buildable cream-gel colour takes brows from soft & natural-looking to bold & dramatic. The built-in hard angled brush makes it easy to expertly define eyebrows for a flawless finish. 

5. 3D BROWtones Eyebrow Enhancer, £18.50

Take your brows to the next dimension! 3D BROWtones eyebrow enhancer adds natural-looking highlights to brows. Soften the look of darker brows with subtle highlights & soft contrast or enhance lighter brows with depth and dimension. 

6. Precisely, My Brow Eyebrow Pencil, £18.50

Go from shapeless & undefined to filled & defined eyebrows with a few strokes of this precision eyebrow pencil. The twist-up, ultra-fine tip draws incredibly natural-looking, hair-like strokes with a rich, smudge-proof colour that stands the test of time.

7. BROWVO! Conditioning Eyebrow Primer, £21.50

Take brows from sparse to fuller & healthier-looking with this nutrient-rich conditioning primer. Wear as a primer to extend & enhance other brow products or wear alone to condition & smooth brows. Contains keratin & soy proteins known to help brows look thicker and well-groomed. 

8. High Brow Eyebrow Highlighter, £17.50  

Raise a brow….or two with this eyebrow highlighter pencil. The new creamy formula & linen-pink shade accentuates arches for brighter, boosted and younger-looking eyes. It’s like a brow lift in a pencil!

9. High Brow Glow Brow Highlighter, £17.50 

Lift your look with this luminous eyebrow highlighter pencil. A single stroke of the glowing champagne-pink shade under your arches instantly illuminates & visibly lifts your brow area; an instant eye-opener. 

10. Ready, Set, BROW! Clear Brow Gel, £18.50

Seal, set and shape brows in place all day with ready, set, BROW clear eyebrow gel. The custom-moulded wand tames hairs while the flexible, flake-free formula locks on makeup for long wear. 

 Benefit's new brow collection is now available at Fenwick BracknellBrent CrossCanterburyColchesterKingstonNewcastle & Tunbridge Wells.

For more information on how to use these magical products, head over to Benefit's website

By Lizi Woolgar