Calvin Harris for Emporio Armani

Calvin Harris is a man of many talents. Fresh off the back of being crowned 2014's top earning DJ, he's now added a further string to his already impressive bow by becoming the new face (and sculpted body) of Emporio Armani.

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Emporio Armani is one of Italy's most loved and highly regarded labels and its securing of Calvin Harris as its new model undoubtedly turned a head or two when it was announced but, as you can plainly see, the Scottish DJ boasts an envious physique and effortless cool that does the fashion house proud.

Shot on location in Los Angeles by acclaimed photographer, Boo George, there is a compelling aesthetic to the imagery that really brings the new Emporio Armani collection to life.

"Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public," says Giorgio Armani

Harris, 31, does a rather impeccable job of modelling Emporio Armani's Spring / Summer 15 range of clothing and accessories and there will be plenty out there left agog at the transformation the acclaimed DJ has undergone in the last few years - underpinned by the fact he can now count himself as an Armani model.

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Though it is clearly the underwear shots of Calvin Harris that have garnered the most attention since his emergence as Emporio Armani's latest model, he is also the face of their new eyewear and watch collections as well. Emporio Armani certainly look to have an impressive collection in store for 2015 and have found the ideal platform for showcasing it on Calvin Harris' chiselled frame.

With plenty of stylish clothing and accessories emerging from Emporio Armani's talented team of designers over the next few months, those with a love of eye-catching Italian aesthetics are in for a treat and in Calvin Harris the eponymous fashion label have found a new star.

Emporio Armani is available in Fenwick Bracknell, Brent Cross, Colchester, Kingston, Newcastle and Tunbridge Wells.

By Leo Davie