If one of your New Year’s resolutions is to finally join Instagram, then the news that its users have just topped 300 million means it is definitely time to join the party. Photographer Marte Marie Forsberg launched her career creating food, lifestyle and fashion campaigns for Gap, Land Rover and Cuyana with the app.
Through her enchanting, story-telling images, the Dorset-based Norwegian has now built an Instareach of 213k. “It has catapulted me at the speed of lightning,” she says. “Ninety five per cent of my work comes through Instagram. Without it, I know I wouldn’t be working with many of these brands so soon, shooting on location around the world.” So whether you're using it to make new connections for work or play, we asked Forsberg to reveal some secrets to making your pictures stick.