Five ways to sale shop like a Vogue editor

If there is one retail experience left that promises to set pulses racing, it's the glimmer of unearthing a bargain in the sale. Yet with more discounts offered throughout the year, sorting the lust-haves from the leftovers can feel more confusing than ever. So who better to help you flit through the rails like a pro than a Vogue editor?


“I certainly like shopping in the sales and there is a strategy to it, we compare sales buys in the office and coo over one another's bargain hunts, who doesn't?!” says fashion features editor at British Vogue, Laura Weir. “It is an achievement of sorts to find that dress that you have been coveting all season at half the price. A discount will also recalibrate items, suddenly the navy culottes that you deemed to be too basic for a certain price become a viable staple.”

Already planning her fashion week wardrobe, we invited her into our Bond Street store to pick out her pre-fall must-haves.

“When I'm shopping a sale, the store environment is important,” she explains. “I don't want it to be too hectic - I don't want loud music and long uncivilised queues at the changing rooms. The Fenwick staff are always incredibly helpful and offer sage advice which is also important and they take some of the stress out of what can be a frantic process.”

The five step sale strategy:

1) Avoid the 'It' items

Don’t go for the hero item,  go for what I call the USB (The Ultimate Secondary Buy). Rather than the Celine graffiti print dress for example, it would be the Celine navy wide leg trousers - both in the same collection, yet one has been more exposed than the other. Steer clear of those 'It' items that you have already seen on Instagram and in magazines, and instead buy pieces that have longevity and aren't necessarily trend led.

2) Dress for the sales

Think about getting changed in the changing rooms, you'll be hot and you want to have your hands free - so wear a cross-body bag! You're going into sartorial battle and you need your uniform. Jeans and a tee with a light jacket is probably ideal. You might not want to queue for the changing room, so wear something relatively form-fitting so you can easily judge sizes, and, of course, easy-to-slip-off flat shoes are the only option.

3) Find a friend

Befriend sales staff weeks in advance, regular customers get preferential treatment, staff will hold you things behind the till, or tell you when the sale starts. Information is vital!

4) Be mindful of what's missing

Look at your wardrobe before you leave the house on your sales expedition. What's missing? Fill the gap.

5) Buy for then, not for now

Shopping the summer sales with your winter hat on is important and it's getting easier because the seasons are becoming more blurred. Think creatively - that summer maxi dress can get an autumn outing with a jumper, woolly tights and boots.

1. The wow dress

"This style by Osman is a versatile bargain - fabulous for cocktails and the bold colours gives the print a casual element too. Wear it with heels for evening, or a biker jacket, scarf and trainers for day."

Dress, was, £1,200, now, £600, Osman (Available at Fenwick Bond Street)

2. The luxury knit

“A great investment by a fantastic London designer, one to be worn with a leather pencil skirt.”

Jumper, was £540, now, £269, Jonathan Saunders (Available at Fenwick Bond Street)

3. The statement skirt

“This with a navy shirt for the office and a pair of heels is beyond chic.”

Skirt, was £500, now £250, Osman (Available at Fenwick Bond Street)

4. The wear-forever blazer

“A classic, with exquisite design details - there are knife pleats at the back of this jacket, which make it a wow buy.”

Blazer, was £605, now £309, Sportmax (Available at Fenwick Bond Street)

5. The evening top

“A great layering piece, wear this under a tux jacket all year long."

Lurex top, was £135, now, £82, Joseph (Available at Fenwick Bond Street)

6. The wide-leg trousers

“A wardrobe staple - wear with gladiators and a white jersey tee for now, and boots and a blazer in two months time.”

Trousers, were £290, now, £145, Tibi (Available at Fenwick Bond Street)

By Claire Brayford