Elle Macpherson Body, the new sporty-sexy venture from Elle Macpherson has landed in the Bentalls Kingston Lingerie Department. We found out more about the Australian brand taking the lingerie world by storm and asked the brand what pieces we need in our wardrobes now.
Elle Macpherson Body is a selection of modern, sport-inspired lingerie defined by simplicity, style and comfort - it embodies the Australian female vibe of strong and sexy cool.
We caught up with the brand to find out more about this exciting new collection, now available at Bentalls Kingston.
Tell us about the Elle Macpherson Body campaign?
Elle Macpherson Body is just as much about attitude as it is about lingerie. With a modern approach to lingerie, grounded in dynamic simplicity, it is made for those who know that sporty and sexy aren’t mutually exclusive. Supermodel and businesswoman Elle Macpherson’s new joint venture, with over 20 years of experience, will excite and inspire.
What’s different about the Body collection compared to other Lingerie in the market?
Elle Macpherson Body ‘The Body’ collection is a fresh new take on classic underwear. With shapes to suit all body shapes, the range takes ‘everyday’ lingerie to a new and exciting level. Featuring Elle’s signature rose gold hardware, the collection has a subtle sense of coolness and style.
Describe the collection in 3 words?
What does the collection consist of?
The collection is made up of 3 parts:
- 1. The Body – A collection of T-shirt bras, knickers and the iconic bodysuit to fit all body shapes.
- 2. Fashion – With ‘sporty-yet-sexy’ styling, the Elle Macpherson Body fashion styles include exotic lace, unique new shapes and interesting everyday knickers.
- 3. Knicker Programme – four collections consisting of varying panty shapes and materials for everyday wear.
Who has the collection been designed for?
Elle Macpherson Body lingerie is made for an ‘ageless’ woman. It's for women who know that sporty and sexy aren’t mutually exclusive. Elle considered herself and her teenage daughters in mind when designing this collection.