Comprising of quality, precision and attention to detail; Slovak and Czech heritage brand NEHERA represents a modest choice for confident yet enigmatic women. We caught up with NEHERA designer, Samuel Drira, to learn more about the brand and discover their SS17 collection, available at Fenwick of Bond Street.
Exclusive to Fenwick NEHERA Dixi dress, £890
Established at Paris Fashion Week in 2015, the originally Czechslovakian brand NEHERA was founded in the 1930's by flourishing businessman Jan Nehera. Rediscovered in 2014 by the visionary fashion director and designer, Samuel Drira, NEHERA now combines unique shapes with timeless craftsmanship, aiming to be an individual voice in the fashion industry. We spoke to Samuel about the brand's identity and the inspiration behind it's recognisable collections...
What would you consider is NEHERA’s mission in the fashion industry?
Well, mission sounds a bit extreme, but I believe that in a saturated market of brands it really matters to stick to a vision rather than trying desperately to replicate the never ending change of trends. There's a sense of risk in every aspect of a NEHERA piece's making process. We always try to push things in a different angle, even when the purpose is as down to earth as a basic T-Shirt.
How would you describe the style and aesthetic of the brand?
Not as minimal as people tend to sometimes describe it. We try to widen the possibilities of how a garment can look from the perspective of a hanger, usually quite familiar and classic. The way a shirt-dress is wrapped around the body and reconstructed accordingly can generate a new set of functions that are yet unnamed, blurred, and waiting for the skill of the wearer to reinvent them. I think the aesthetic of the brand is drawn by this need of weaving the individuality of the wearer into the garment.