2015 proved that it's not just adults who are rocking the latest trends, with fashion becoming a focus for the whole family. Now, if London-based pet outfitters Mungo & Maud are anything to go by, dogs and cats could be the next style set.
We caught up with the brand's founder and creative director Nicola Sacher to hear about Mungo & Maud's inspiration (her English Setter, Rupert) and get tips on how to style a pet and the best places to take furry friends throughout the UK...
Where did the inspiration for Mungo & Maud come from?
Mungo & Maud are fictitious characters, left to one’s imagination. I visualise Mungo as the dog and Maud as the cat. The inspiration for the brand came to me when we got our first English Setter puppy. At the time, there was nothing other than traditional pet shops - I couldn’t find a simple elegant dog bed to complement my home or a beautiful lead that worked alongside my clothes. So I designed a bed and with that, the journey of Mungo & Maud began...
How would you describe the collection and what are some of your best selling items?
The collection has a creative and understated edge, using an innate sense of colour and a strong use of natural materials. Our Classic Bed has a cult following, as do the ever popular Rope Leads and Collars. I secretly adore our Pull My Leg Monkey. It amuses me when I see the limbs lined up on the floor.
What tips would you give pet owners for keeping their pets groomed and stylish?
I am a tidy person but the joy of having a pet in your life offsets any annoyance about mess. To avoid having dog hair everywhere, I groom my dog every day and remove hairs on clothes or furniture with a lint roller. When my dog was a puppy there were little accidents, so it prompted us to develop an environmentally friendly ‘Mishap Spray’, which is very popular.
What’s the importance of buying high quality products for your pet?
Choosing to lavish one’s pet is far more about the owner than the dog. Our customers are highly style conscious and inevitably their lifestyle and taste extends to their dogs. They believe that owning a pet doesn’t mean putting up with unattractive accessories but the lengths that people go to to indulge their dog is a sign of great affection.