When you want to make a show-stopping impression which colour do you wear? Model Kendall Jenner knows the answer. Since becoming the lady in red as the face of Estee Lauder's latest fragrance, Modern Muse Le Rouge, she has been wearing little else.
Whether pouting in her new limited edition lipstick or working out in scarlet trainers - it's all about this powerful, seductive, feminine colour worn to be noticed. And the latest twist on the classic Modern Muse captures all of these things. A provocative mix of rich roses and ripe fruits, with a seductive velvet cream, it is getting rave reviews. Estee Lauder put it down to the fragrance being as complex and fascinating as the woman who inspires it.
Image: Estee Lauder Instagram. Modern Muse Le Rouge Eau de Parfum Spray 30ml, £45
"It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude," says Karyn Khoury, Senior Vice President, of Estee Lauder Corporate Fragrance Development Worldwide. "This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed - and every ingredient in this scent was carefully selected to reflect that."
And as well as the elegant fragrance, there is also a hydrating, lightweight, shimmering body lotion to intensify the perfume. We don't know which to buy first - a red dress or the new fragrance, so here are our favourite red looks from Kendall Jenner's Instagram account (boasting just 32.1million followers) to inspire you.
Available in Fenwick stores from July 27.