Our kind of muse: style blogger Gala Gonzalez

All images by Emanuele D'Angelo; make-up by Frey-ja Barker at Fenwick Bond Street; Hair by Stevie Warwicker at Gielly Green at Fenwick Bond Street. Gala wears: silk shirt, £210, Hugo Boss; culottes, £710, Tibi; flats, £195, LK Bennett available at select Fenwick stores.

Gala Gonzalez has many titles. Blogger, model, DJ and designer. The niece of Spanish designer Adolfo Dominguez, Spanish Vogue declared her its “It girl” of 2009. Every day, 22,000 people around the world log onto amlul.com to get a taste of her style. 300,000 watch “her shenanigans” (her words) on Instagram, she has 80,000 followers on Twitter and 113,000 likes on Facebook. Impressive figures. Nearly as impressive as the air miles she clocks up on a weekly basis. In the space of five days following our meeting, she will fly to Berlin, Madrid (for the launch of her new jewellery collection for Tous) and then on to New York.

Perhaps the most fitting title, however, would be fashion free spirit. Like the woman herself, Gonzalez's personal style never stays still - one day sees butter-soft Celine leather and tonal Park Avenue-style Equipment cashmere, the next a Woolrich jacket and AG skinny jeans in front of a Scottish loch. The common thread (aside from the signature hat, touch of bohemia, wide brown eyes and long brown hair) is the lightness and ease with which she approaches what she wears. It's fashion but not a million miles from what we all could see ourselves sporting.

“I think my role is not to tell people what to wear but show them how I wear it in a way that they can relate to, and maybe adjust later on into their style,” Gonzalez explains. “I try to put myself into my readers' shoes and engage with them."

Growing up in the beautiful city of Coruna in Northern Spain, her mother wanted her to move abroad and study. She enrolled at Central Saint Martins University of the Arts to study a BA in fashion design, and has described her first four months in England as the hardest of her life. She began to keep a photo-log of her style and experiences, developed it into Inside Amlul's Closet and then shortened it to Amlul. What began as her “hobby” soon saw her appearing in campaigns for Loewe, Louis Vuitton and Nina Ricci. Little surprise then, that on returning to Coruna, it suddenly seemed so small.

With the Seventies hitting fashion in a big way this spring, we invited Gonzalez to our Bond Street store to celebrate her style - and give us some tips on how to wear the season's hottest trend.

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What was your favourite look from the shoot?

It's actually quite difficult to pick just one item as I felt really comfortable in all of them. However, for an everyday look I think I will choose the flared jeans as you can wear them all day and you just have to change your accessories. In the morning, if you have errands to run you can mix it up with trainers and a wool coat, and if you have to head for a cocktail in the evening, you just have to change into some high-heeled sandals and a nice top. 

How can we bring the spirit of the Seventies into our wardrobes?

I’m a true advocate of the Seventies. I recently got my hands on an Acne sheepskin coat - mainly because it's really warm - but also because it’s a timeless piece that everyone should have in their wardrobe. Wearing a 70s look doesn't mean you have to revisit the decade completely. It could be little touches - a hint of floral in a beautiful blouse, more fluid trousers and skirts, some washed-out denim or even this Bella Freud jumper - I like to combine things that don't necessarily go together to create a look that's a little bit surprising.

Are flared jeans making a comeback?

I really think they are. I’m really happy as they're a cut that's very flattering on most women.


Gala wears: silk blouse, £245, Joseph; jeans, £250, Victoria Beckham Denim at select Fenwick stores.

You have collaborated with many brands. Which has been your favourite?

I wouldn’t be able to pick one as they all had something special. But what I can say is that it is a really thrilling experience to be able to contribute in a creative way to something that later on many people would be able to get hold of. It’s just great! And I recently launched my jewellery collection, which I’m very excited about.

What will you be investing in this spring? 

It seems ages away as it is so cold right now, so I haven’t begun to think about my spring shopping list. But I think I will go for long, flowing dresses, sandals and cross-body bags.

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Gala wears: dress, £850, Vilshenko; hat, £129, Marzi at select Fenwick stores. 

Is there an accessory that you have your eye on?

Hats, as always. They are my ultimate accessory.

And which bag will you carry?

My Fendi tote bag. It is the perfect size and it's really easy to carry for all of my trips!

Can you share some of your beauty secrets?

I try to get a good rest every night, keep hydrated drinking lots of water and green tea and eat in a healthy way. I avoid red meat, as it’s way too heavy for me and go jogging every week. I believe that moisturising cream is a must in every woman’s routine – I love Clarins Instant Smooth Perfecting Touch, £26. And I love Benefit’s They’re Real! Mascara, £19.50 to highlight my eyes.

Which fragrance do you love?

Love Story by Chloe.

Do you think you will always be a blogger?

I graduated in fashion design and began blogging as a hobby. It simply happened to turn out to be my job. I just want to enjoy the now.

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Finally, Bond Street make-up artist Frey-ja Barker gives us the secrets behind Gala's naturally beautiful look

I wanted to keep Gala's look as true to her as possible so I used products that would really bring out her beauty. I started with One Step Colour Correct foundation, £24, by Stila to create a beautiful base, followed by Future Skin foundation, £60, by Chantecaille to give a really air-brushed finish. The Bonne Mine stick face colour in peach glow, £26, by Laura Mercier gives a really natural flush to the cheeks with a hint of Filmstar bronze and glow, £49, by Charlotte Tilbury to sculpt her cheekbones. On her brown eyes I used Bone Cream Long-Wear shadow, £19, by Bobbi Brown - it gives a lovely velvety base and then defined them with In the Know shadow palette, £24, by Stila and finished with Full fat lashes mascara, £22, by Charlotte Tilbury. Finally, I lined the lips with Lip Cheat lip liner in Pillow Talk, £16, by Charlotte Tilbury, followed by Instant Light Lip Perfector in coral, £18, by Clarins.

(A booking fee of £50 with Frey-ja Barker is redeemable on any purchase made, email: [email protected], or call: 020 7409 9824).

Floral dress, £850, Vilshenko; hat, £129, Marzi; sandals, £300, Tory Burch, available in select Fenwick stores

By Claire Brayford