Pretty in Purple: How to style the 2018 Pantone Colour of the Year

 With the new year comes new to-do lists, new fitness schedules, new juicing plans and, most importantly, Pantone's new Colour of the Year.

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PANTONE 18-3838 Ultra Violet, Colour of the Year 2018, brings originality, ingenuity, and visionary thinking that points us toward the future. Long-considered a mysterious and spiritual shade, the blue-based purple is thought to energise spaces, inspire connections between mindful individuals and even symbolise the vast, unfathomable night sky. 

Proudly paraded by non-conforming icons of our time, like Bowie, Jimi Hendrix and Prince with his unforgettable Purple Rain, Ultra Violet encourages individuals to embrace creativity and make their own unique mark on the world.

Browse our edit of purples, lilacs and violets to align your life with Pantone's  Colour of the Year 2018. 

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By Lizi Woolgar