The five new Bond Street menswear brands you need to know about

While the current focus in the fashion world may be on women's trends from New York, London, Milan and Paris catwalks, at Fenwick of Bond Street we're zoning in on what's new for the fellas.

We perused the newly expanded menswear department, featuring a range of new brands including Richard James, Drakes, Emma Willis, The Gigi, PT01 and Massimo Alba, to pick the five new-in designers you need to know about - and add to your wardrobe - right now...




1. Private White V.C.


The Private White V.C. brand pays homage to its namesake WWI hero; Private Jack White.

The clothing line has a subtle nod to Jack’s military legacy, with many items based on classic wartime pieces, updated with added functionality and detail for the modern man.

We love the easy-to-wear yet luxurious grey T-shirts, crisp white shirts, versatile navy chinos and classic blazers for a look that's perfect for the boardwalk or the boardroom.



2. Aspesi


Originating in Italy, Aspesi is known in the fashion market for its clean lines and simple yet elegant demeanour.

The highlight? Quilted and warm yet lightweight sleeveless gilets, denim shirts and casual, on-trend jackets, such as this Khaki Field Jacket that we've got our eye on...

  3. Salvatore Piccolo


Salvatore Piccolo, who created his collection based on the 'made-to-measure' experience, claims to characterise his clothing by 3 things - the perfect fit, attention to detail and quality, and the continuous search for innovative products and models.

Now distributed and sold around the world, his shirts are the perfect way to work the season's conversational prints, patterns and bright, bold colours into your fashion repertoire.




4. Lardini



Founded in 1978 in Italy, Lardini started as, and continues to be, a family run company specialising in men's tailoring - you can spot the brand's signature wool lapel flower from creative director Luigi Lardini.

We love the fresh take on vacation style in the SS16 collection, with soft linen suits, breton stripe jackets, plaid cotton blazers and white pants in a palette of white, blue, natural ecru and sandy beige.


5. Boglioli


Famous for dyed sports jackets, the Italian family-run brand has been creating gorgeous tailored menswear pieces since 1874.

Look out for bold colours and silky materials to add a bit of luxe to your look this season.


Private White V.C. Travel Blazer, £495

Aspesi Yellow Knit, £105

Private White V.C. Grey Tshirt, £59

Aspesi Chambray Shirt, £80

Private White V.C. Eco Cotton Navy Chino, £185

Aspesi Khaki Field Jacket, £330

By Alison Millington