Friday saw in the first day of London Collections: Men and, as is now commonplace in this burgeoning leg of the industry, the hordes of press and buyers were more numerous, and the collections as buzzworthy as ever.
With attendees brandishing the hot pink LC:M bible, the guide book printed by the BFC, the precedent was set for a forward thinking menswear season, re-appropriating a once stereotyped shade and blurring the boundaries between the mens and women's shows.
Kicking off the season was the London College of Fashion’s first stand-alone MA menswear show. Set in the foreboding former Welsh Chapel on Charing Cross Road in London, the collections were anything but melancholy. With students binding fuchsia with royal blue through thread and cloth, placing models in skirts and floor-length dresses, all set to the tune of a twinkling organ, the garments were permeated with a fresh modernity, the concept of which emanated from the designs.
Topman was to follow with a matured take on their SS15 collection, which was heavily influenced by the likes and escapades of Hunter S Thompson. Flares were cropped and often turned-up, suits were slim-line in pinstripe and tartan - emanating a masculine elegance. The procession was peppered with banded pelts of wild shearling as well as boiler-suited men brandishing name-tags and exaggerated lapels. The look was a fresher take on the 70s glam presented through other narrative mediums.
London Collections: Men continues on Saturday with: Hardy Amies, YMC, Oliver Spencer and Sibling.