The new long-wear foundations that look like skin

20180111 foundation

(image via: Bobbi Brown)


It seems the days of barley-there, light makeup bases are not on the cards this season as a number of the big beauty brands have launched their version of a medium to full coverage foundation with one hero claim at the forefront: superior staying power.

But as the beauty lab's technology and formulas improve, we no longer have to compromise on a thick, cakey or mask-like finish to the skin when we call for a base that will last all day. Take a look at the hottest new foundations, from the likes of NARS, Bobbi Brown and Giorgio Armani, that not only look gorgeous on the skin (some even rival the more radiant offerings on the market) but will last from morning till night.



Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15, £31

Bobbi Brown’s brand new full-coverage foundation blends skin-loving ingredients, oil controlling actives and skin-true pigments for a multidimensional matte finish that conceals redness, discolouration and pores, yet feels surprisingly comfortable on the skin.

Perfect for those who want a full yet natural coverage, the tried and tested formula lasts 16 hours and is waterproof and sweat-resistant, whilst moisture-binding glycerine keeps skin hydrated throughout the day so skin never feels tight. 

Available at Fenwick Bond Street, Canterbury, Colchester, Kingston, Newcastle, Tunbridge Wells

Giorgio Armani My Armani To Go The Cushion SPF 23, £59

Giorgio Armani’s latest addition to their popular foundation family comes in the form of a cushion foundation, which offers a glowy, buildable coverage on-the-go. 

Made with a water-in-oil emulsion, the light-weight formula strikes the balance of looking luminous and feeling undetectable on the skin, whilst smoothing lines and hiding imperfections thanks to light-reflective polymers that keep skin looking radiant throughout the day. 

Available at Fenwick of Bond Street, Brent Cross and Newcastle  from 24th January

NARS  Natural Radiant Longwear Foundation, £35

NARS introduced their longest lasting foundation to their cult line up this week; with a 16-hour fade-resistant formula that leaves a positively radiant, natural-looking finish to the skin.

Ideal for dehydrated skin, the light texture blends fruit extracts with skin-matching pigments to support skin’s natural elasticity and fuse to your natural complexion for a skin-like appearance that feels comfortable all day. Plus, the foundation comes in an impressive 33 shades so you can be sure to find your perfect match.

Available at Fenwick Bond StreetBracknell, Brent Cross, Kingston, Newcastle, Tunbridge Wells

Dior Diorskin Forever Undercover 24* Full Coverage Fluid Foundation, £34

Dior have reinvented extreme correction with their new foundation, Diorskin Forever Undercover. This ultra-fluid texture combines maximum complexion control and coverage with a natural matte finish that will last all day and night. Thanks to a high concentration of pigments, the formula offers a perfected, high coverage finish that won’t need touching up throughout the day, and feels surprisingly fresh on the skin. 

Available at Fenwick Bracknell, Brent Cross, Canterbury, Colchester, Kingston, Newcastle, Tunbridge Wells, York

By Grace Gargini