Renowned for our long-standing lineage with talented artists and illustrators over the years; we are thrilled to unveil our 2018 Summer Season campaign in partnership with Illustrator, Brett Ryder. We spoke to Brett all about his signature style, the inspiration behind his delightful designs, and what he is most excited for this summer (sun, sea and G&Ts aplenty).
Tell us about the inspiration behind your illustrations for the Fenwick Summer Season...
The main idea behind the Fenwick illustrations is celebration, with a big 'C' and the Fenwick team have very much encouraged this. We are having a lot of fun!
The Summer Season campaign is set in an enchanted woodland scene. Do you prefer summer in the city, the beach or the countryside?
Some of my fondest memories are long summer days in London, lazing around with friends, or blasting around on my motorcycle in flip-flops. Not something I would dare to do now.
Fenwick has worked with some incredible illustrators in the past such as David Downton and Clym Evernden. What appealed to you about working with Fenwick and joining this acclaimed alum?
I felt incredibly honored to be asked work with Fenwick, steeped in so much history, which would be a major source for ideas and reference, and to meet Paul Baptiste and the team who were incredibly enthusiastic and wanted to really have fun with the images.
Your illustrations mix collage, drawing, photography and digital manipulation. How did you arrive at this signature style?
My mother is an Artist and I was surrounded by her work, tools and funny looking friends (it was the '70s). I have always loved to collage and draw from my earliest memories, and I carried this on through college and into my working career.
When home computers were powerful and affordable enough to cope with the manipulation of images, this was when my work really started to come together, and I could unify all the elements and materials.