Secret to long-lasting glowing skin? Get to know EVE LOM

The skincare industry can be complicated. But it doesn’t have to be, not at least at EVE LOM. Simplicity and powerful ingredients are at the core of the brand, guaranteeing a glowing complexion irrespective of age, skin type or skin concern.

“Inspired by remedies learned from her herbalist grandmother and drawing on decades of experience as the most in-demand facialist in London, our founder Eve Lom developed a philosophy of skincare that honours the delicate balance of skin and promotes a holistic approach to skin health.”

Known for its iconic Cleanser balm, EVE LOM products are designed to nourish, hydrate, and repair the skin’s moisture barrier.

Below, Head of Education and Master Facialist, Jon Rummins, shares his top beauty tips and reveals why a simple skincare routine is the most effective.

What is your mission with EVE LOM?

At EVE LOM, we believe in being kind to skin, with a ‘Healthy Ageing’ approach. Our brand founder Eve Lom pioneered the use of calming yet effective botanicals as a way of deep-cleansing and nourishing the skin. Our mission is to provide simplified, yet results-driven formulas which help to bring a sense of calm, well-being and self-care to your skincare ritual.

How has your journey with beauty help shape the brand?

As someone who suffered with challenging, acne-prone and sensitive skin as a teenager, I identify with the importance of treating the skin with respect. By using the correct combination of ingredients and targeting overall skin health, your confidence will be boosted, helping your inner radiance shine through.

For those new to the brand, where do they start?

A perfect starting point would be our legendary EVE LOM Cleanser. Eve created the cult-formula in 1985 and to this day, we still sell one every 30 seconds worldwide. The Cleanser is a true multi-tasker and will work as a makeup remover, cleanser, toner, exfoliator and hydrator all in one step. It revolutionised the skincare industry and is known as known as a true skincare icon.

For skincare fans who are new to the brand, we offer our EVE LOM facials in the Fenwick Colchester branch. They’re a perfect way to discover our most-loved products and will leave your skin feeling rejuvenated and renewed. Plus a pampering treat is always good to lift the spirits.

Talk us through an EVE LOM morning routine.

In the morning it’s essential to start with the perfect cleanse – I recommend our Foaming Cream Cleanser to gently remove impurities while locking in 12 hours of hydration.

Next, it’s time to boost hydration and radiance with our award-winning Radiance Repair Retinol Serum, followed by our new launch, the Daily Rejuvenating Cream which contains our innovative Time Retreat Complex of Liposome Encapsulated Retinol and Prebiotic Oat Kernel.

Finally, high sun-protection is essential – our Daily Protection + SPF 50 is lightweight, invisible and also enriched with Vitamin C.

And nighttime routine?

In the evening, we believe that cleansing is the first step to radiance. I recommend our iconic Cleanser balm to effectively remove all traces of makeup and impurities from the day, using our Muslin Cleansing Cloth to gently exfoliate while removing impurities.

Next, our Radiance Repair Retinol Serum will work overnight to regenerate skin cells and increase cell turnover, while working to support and strengthen the skin barrier.

Finally, our Intensive Night Cream is enriched with Algae Extract and Shea Oil to deeply nourish and restore you while you sleep – it’s like 8 hours sleep in a jar.

What is the greatest beauty lesson you have learnt?

If I have a client with problematic skin, there are two rules I integrate. Firstly, it’s so important to cleanse correctly – at EVE LOM we believe that cleansing should be effective, gentle and also enjoyable! This will ensure that skin is perfectly balanced and ready to absorb active ingredients.

Secondly, keep skincare simple – rather than applying too many products and ingredients, skin tends to function best with a simplified, yet effective regime. Sometimes less is more!

What are your top skincare tips?

Firstly, when using a cleansing balm, always remove with a Muslin Cleansing Cloth – by incorporating the Eve Lom ‘warm compression technique’, the cloth will help open pores and boost the absorption of botanical extracts.

Secondly, never underestimate the power of facial massage – following Eve’s seven-step pressure-point massage will aid lymphatic drainage as well as boost circulation and help firm and lift muscle tone. It’s like having a facial every night.