What is vegan beauty? What brands should you look out for? Do you know which ingredients to be cautious of? We answer all of your burning questions regarding vegan beauty products here.
What is vegan beauty? It’s one of the most buzzed about topics in the beauty world and due to a growing shift in customer awareness, more and more brands are developing animal-friendly products across [skincare](, [make-up](, [haircare]( and more. According to The Vegan Society, [vegan skincare]( products almost tripled in size between 2013 and 2018, and made up for 28% of all new beauty products by the end of 2018. Whether you’re vegan or simply want to start incorporating some plant-based products into your routine, we’ve pulled together a guide on the vegan beauty movement and highlighted the best vegan brands to look out for.
What is vegan beauty?

To put it simply, vegan beauty refers to products that are made from plants or botanical extracts, and don’t contain any animal-derived ingredients like beeswax or collagen. Vegan products are commonly grouped together with cruelty-free products – which refers to products that aren’t tested on animals. Although, the majority of vegan beauty products are cruelty-free, it’s still possible for there to be products that are vegan but not cruelty-free and vice versa, so always be sure to double check.

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What beauty brands are vegan-friendly?

There are a ton of great, results-driven vegan beauty brands that we love at Fenwick! Here are some of our favourites:

For skincare:

The Ordinary, STARSKIN and REN

For make-up:

Hourglass and bareMinerals

For haircare:

Aveda and Løre

For wellbeing:

This Works

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Non-vegan ingredients to watch out for…

It can be hard identifying what ingredients are derived from animals, since they may not be so obvious with their name. So, here are some of the most common ones found on the ingredients list of any product.


Used primarily in lipstick, blush and eyshadow, carmine is derived from a beetle-like insect and is utilised to create pigment – mainly fine, red powder, which is why it can be hard to find a vegan red lipstick. Fortunately, Hourglass and bareMinerals have a few red lipsticks which not only are vegan, but also create a striking look.


Predominantly used in anti-ageing skincare, as well as lip-plumping products, collagen is a fibrous protein that comes from animal tissue, bone, skin or ligament, usually from cows.


Also known as cera alba, beeswax is used a lot in the formulation of mascara because it keeps emulsions separating from oil and liquid components. There are alternatives in the form of plant and soya waxes.

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