Step into our magical world of colour, candy, mischief and fun. We’ve partnered with the Roald Dahl Company to give you a mouth-wateringingly multi-coloured whipple-scrumptious Christmas. Just make sure you’re on the ‘nice’ list.
With Father Christmas atop our Fenwick Newcastle rooftop, twinkling lights illuminated Northumberland Street and hundreds of onlookers gathered outside our flagship store today for the grand unveiling of our Christmas window. One of the most anticipated events of the year, we are excited to reveal our [Charlie and the Chocolate Factory-themed Christmas windows](https://www.fenwick.co.uk/christmas/gift-ideas/charlie-and-the-chocolate-factory). Created in partnership with the Roald Dahl Story Company, it has been months in the making with every detail of the windows planned and designed to ensure the most beautiful, magical and unique experience for all those who visit.
Illustrating scenes from the beloved children’s book written by British author Roald Dahl, Christmas unfolds through the windows to bring to life Charlie's story of his adventures through Willy Wonka's factory. Lights have been reimagined in vivid technicolour and our Christmas journey unfolds across a sugar-coated, candy coloured, icing powder-dusted dreamscape featuring giant sweeties, mischievous elves and Santa Claus like you’ve never seen him before.
When asked about this year’s Christmas window theme, Paul Baptiste, Head of Creative at Fenwick said “This year, the creative team was inspired by the amazing stories written by Roald Dahl, and in particular, the fantastic story of Charlie and the Chocolate Factory. It’s a story that’s as relevant today as the first day the book was released. This gave us the main inspiration for our Christmas campaign. It’s a story of hope, dreams, wonder and lots and lots of fun. It’s going to be an amazing campaign and the windows in Newcastle are the start of a wonderful Christmas season at Fenwick. We hope everyone will enjoy them as much as we did creating them.”
Take home a piece of the magic with our exclusive Charlie and the Chocolate Factory range. Limited edition and highly covetable, enter a world of pure imagination with the [Exclusive Willy Wonka Bear by Steiff](https://www.fenwick.co.uk/kids/toys/teddy-bears-and-soft-toys/willy-wonka-bear/2530012641390.html), [Christmas tree baubles](https://www.fenwick.co.uk/decorations-and-trees/willy-wonka-christmas-bauble/2530012640683.html), and lots more. Discover a few of our favourites below…
And the wonder doesn’t end with the windows – the store has been transformed into a riot of colour, lollipops and technicolour fairy lights – with a sprinkling of snow of course. Join us for crafts and activities galore; visitors to the [Santa on the Rooftop](https://www.fenwick.co.uk/services/service/?cid=f272691f-347a-408c-9351-2f215bd2cd5f) can catch a glimpse of the elves hard at work in Santa’s Distribution Centre or enjoy a Christmas film at the pop-up cinema and get into the seasonal spirit with a tipple at Café Claus. Have a little more time? Take a break from the bustle of Christmas shopping in our fabulously festive pop-up [Fantastic and Delicious at Fenwick Newcastle](https://www.fenwick.co.uk/services/service/?cid=ca4c26fe-9090-4e9f-a89b-19909c3c8ef6), located in the Christmas Hall, Lower Ground Floor.
We have just released cinema tickets for Willy Wonka and the Chocolate Factory (1971) and Charlie and the Chocolate Factory (2005). Book your tickets below.
##### Willy Wonka and the Chocolate Factory (1971)
##### Charlie and the Chocolate Factory (2005)
##### Take a look at all of the action...