By Chelsea Pike
Established in 2002, Wood Wood is a contemporary Danish fashion and lifestyle brand created by co-founders Karl Oskar Olsen and Brian SS Jensen. Growing-up with graffiti and street culture in the '90s, the clothing evokes a mix of fashion, sports and streetwear with youth culture. Throughout their Autumn/Winter collection, monochromes with pops of on-trend neon fuse together, reflecting both a classic and contemporary aesthetic. Ideal for the man who seeks a relaxed profile on off-duty days, a jacket can instantly dress-down an otherwise formal ensemble.
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Since the 1930s, Champion has infused men’s sportswear with urban modernity. Pioneers of the reverse weave, they’re synonymous with plush streetwear and have become innovators in the sport-luxe trend. For a statement sweatshirt which exudes a laidback charm, add a pop of red to an otherwise neutral colour code. Retro-inspired, this athleisurewear-inspired jumper takes the modern man from airports to arenas.
Founded in 1987, Italian fashion label Napapijri fuses together innovative design techniques with a keen eye for style. Offering new sensibility to outdoor apparel, this collection is a great addition for men looking to bridge the gap between fashion and function. Moveable and breathable; the collection showcases its appreciation for vintage '90s streetwear without compromising on style. Pair one of the lightweight cotton tees with trainers for a look that’s as relaxed and as it is stylish.
Renowned as the brand behind the ubiquitous bomber jacket, Alpha Industries has created high-performance outerwear for the military and citizens alike since 1959. Irrefutably cool and just landed online, let your weekend ensembles take flight with their collection of boxy T-shirts, oversized bomber jackets and statement hoodies. Effortlessly styled with denim jeans, they’re a go-to for the man who wants to make an impact with minimal planning.
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With a history spanning over 140 years, Lyle & Scott brilliantly fuse together classic, cool and casual. Having built a reputation for crafting high-quality sportswear, shirts and trousers; they’re the perfect choice for the man looking to dip his toe in the streetwear movement, without fully submerging. A colour block sweatshirt is a great starting point. You’ll need the extra layer as the weather transitions, and the mutli-colour palette is a key-trend for the winter months.
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