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Ditch the three-piece suit, because this week we’re discussing all things hoodies and denim. From Scandi brand Wood Wood, to heritage label Lyle & Scott; these men’s streetwear brands should be on your radar and in your arsenal.
With designers seeking inspiration from everyday life, the men’s streetwear movement is one with authenticity at its heart. Reflecting a generation who feels more comfortable in a hoodie rather than a three-piece suit, this urban revival has changed the way modern men dress. With an influx of designer labels making their mark on the trend, there’s never been a better time to showcase the streetwear brands of the moment. With a contemporary meets classic mix, we’ve rounded up the top five men’s streetwear brands.
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Wood Wood

Established in 2002, Wood Wood is a contemporary Danish fashion and lifestyle brand created by co-founders Karl Oskar Olsen and Brian SS Jensen. Growing-up with graffiti and street culture in the '90s, the clothing evokes a mix of fashion, sports and streetwear with youth culture. Throughout their Autumn/Winter collection, monochromes with pops of on-trend neon fuse together, reflecting both a classic and contemporary aesthetic. Ideal for the man who seeks a relaxed profile on off-duty days, a jacket can instantly dress-down an otherwise formal ensemble.

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Since the 1930s, Champion has infused men’s sportswear with urban modernity. Pioneers of the reverse weave, they’re synonymous with plush streetwear and have become innovators in the sport-luxe trend. For a statement sweatshirt which exudes a laidback charm, add a pop of red to an otherwise neutral colour code. Retro-inspired, this athleisurewear-inspired jumper takes the modern man from airports to arenas.

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Founded in 1987, Italian fashion label Napapijri fuses together innovative design techniques with a keen eye for style. Offering new sensibility to outdoor apparel, this collection is a great addition for men looking to bridge the gap between fashion and function. Moveable and breathable; the collection showcases its appreciation for vintage '90s streetwear without compromising on style. Pair one of the lightweight cotton tees with trainers for a look that’s as relaxed and as it is stylish.

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Alpha Industries

Renowned as the brand behind the ubiquitous bomber jacket, Alpha Industries has created high-performance outerwear for the military and citizens alike since 1959. Irrefutably cool and just landed online, let your weekend ensembles take flight with their collection of boxy T-shirts, oversized bomber jackets and statement hoodies. Effortlessly styled with denim jeans, they’re a go-to for the man who wants to make an impact with minimal planning.

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Lyle and Scott

With a history spanning over 140 years, Lyle & Scott brilliantly fuse together classic, cool and casual. Having built a reputation for crafting high-quality sportswear, shirts and trousers; they’re the perfect choice for the man looking to dip his toe in the streetwear movement, without fully submerging. A colour block sweatshirt is a great starting point. You’ll need the extra layer as the weather transitions, and the mutli-colour palette is a key-trend for the winter months.

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