This summer, may we suggest you consider the virtues of a staycation – or at the very least, a day trip to the coast. We invite you to rediscover the simple pleasures of a day out with your nearest and dearest; to relish the joys of staying local, and to delight in the nostalgic charms of the great British seaside. Naturally, our vision for summer exchanges the floppy sandwiches, sunburnt shoulders and dizzying fairground rides of childhood for a selection of more grown-up enticements, including epicurean hampers, glorious sundresses, high-tech SPFs and eye-catching sunglasses. So pack up a picnic inspired by the artisanal produce in our Food & Wine departments, update your summer beauty kit and ensure your accessories pass muster – it’s time to descend on the ice cream parlour with wanton abandon; and throw caution to the wind at the pier. All aboard for a brilliantly British summer.
This summer, may we suggest you consider the virtues of a staycation – or at the very least, a day trip to the coast. We invite you to rediscover the simple pleasures and a dash of nostalgia – your ticket to a brilliantly British summer.
#### Fashion Carousel It might be the joy of wandering down the promenade together with nostalgic fairground rides or lying back in a deck chair with a delightful whipped ice cream, but it's summer and oh we do like to be beside the seaside. Whatever the weather, we know to keep a swimsuit and jacket on hand. Discover our range of womenswear ready to tackle any clime.
#### Extraordinary Menswear We’re celebrating all the brilliant fun to be had at some of our favourite British shores. From Tommy Jeans Tie Dye tees to Nicce short shorts, be equipped with our edit of unique pieces ready to be worn for your next day tripping staycation.
#### The Beauty Sideshow Get packing with our host of merry-go-round beauty products. We looked to SPFs, balmy after-sun products, hydrating mists, invigorating scents and light moistuisers for a barely-there, but skin perfecting look.
#### Summer Food Fayre No longer reserved for day trips to seek out the best of the best fish and chips or losing change at the arcades, the seaside is now making a comeback as our staycation destination of choice. And, if boardwalk burgers don’t tickle your fancy, we recommend taking snacks (and fizz!) to tow.