It’s one of those brands that has carved itself as a staple in the modern women’s closet. The name rolls off the tongue, and with every mention, brings its legions of dedicated followers together. Becoming a socially conscious and female-first brand was a major component for Eileen Fisher when she started her eponymous brand 34 years ago. During its conception in the mid-80s, it was competing with the emergence of fast fashion and a male dominated industry. Her ambition to create a well-rounded, socially conscious brand made the fashion label one of the first of its kind. Her efforts are one of the reasons why Eileen Fisher is a Fenwick favourite, with the full range available in-store (and a specially curated selection available online). Flash forward to today and Eileen Fisher continues to donate to women’s charities, and partner with human rights and environmental initiatives. The Social Consciousness team (created in 1997 as a response to the political climate at the time) oversees grant programs for women-owned businesses – 70 funded to date – and activating leadership, as well as encourages its employees to volunteer in their local communities and to be active in philanthropic partnerships. It is Eileen’s belief that by helping women find their voices, they become leaders at home, and in the community. There are many exemplary initiatives to highlight, but these two recent activations from Eileen Fisher caught our eye. #### The Future is Female It’s discreet; it’s subtle; and it’s empowering. Emblazoned on a series of trousers and tops, Eileen Fisher tasked textile designer Maggie Dimmick to transform the simple message of “the future is female” into Morse code for a female-first message. “I think the phrase represents how particular concepts are associated with being feminine — like creation, equity, collaboration and restoration — and will be necessary in shaping how we move forward,” says Dimmick. The collection first launched for Autumn/Winter 2018 but has extended into the new season (and is available in select Fenwick stores). #### Girls Who Code Recognising the work by attorney and activist Reshma Saujani, who founded non-profit Girls Who Code, Eileen Fisher donates 10% of all earnings from the Morse code collection to the charity. Saujani started Girls Who Code after noticing a lack of young women in computer science courses across the United States. In 2009, she set out to change that by committing to close the gender gap in technology. Her organisation teaches programming skills, and inspires girls to be confident, take risks and create positive impact in their communities. "Girls are changemakers," Saujani says. "They wake up every day thinking about how they can make the world a better place."
Express Yourself: Meet Eileen Fisher, the Female-first Fashion Brand
8th March 2019
Committed to supporting women and girls for over 34 years, we’re celebrating the efforts of American brand Eileen Fisher for International Women’s Day.
_Image via Eileen Fisher_