Based in London, Roksanda heavily focuses on brainstorming different techniques with her team and expresses a real love of craftsmanship through distinctive shapes that sculpt and shape the body. The Serbian-born designer initially came to fashion by way of architecture, of which she obtained a degree in at the University of Arts in Belgrade. This led her to complete a MA degree in Womenswear, with a specialisation in eveningwear from Central Saint Martins in London.
Her SS20 collection draws inspiration from the artworks of Mary Weatherford, who combines colourful paintings with industrial neon lighting. The collection resulted in a range of elegant, refined dresses, detailed in bright colours and elevated with unique pleats and folds. Creating vibrant clothes is Roksanda’s way of bringing out the best of the women who wear them. “I like the concept of building and creating three dimensional forms,” she says. “It’s like putting on soft, feminine armor.”
And if the designer could dress any women present or historical in her designs, who would it be? “I think it would be Pina Bausch,” she replies. “There’s a dress in my collection that’s inspired by her and her incredible dancing.”