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By Erin Fox
We had the pleasure of speaking with Nicola Elliott (pictured above), the founder of NEOM, a beauty brand that uses 100% natural fragrances to boost wellbeing. They believe in creating products that give you better sleep, less stress and more energy. After spending seven years working as a journalist, the stress of the job took its toll, resulting in anxiety and panic attacks. She looked to aromatherapy to help alleviate some of the stress she was feeling from working 60 hours a week. “I was just doing too much and wasn’t looking after myself at a very basic level. I started going for walks, eating whole foods, and getting more fresh air – really nothing left field. And part of that, I found aromatherapy to be very helpful. I had a cabinet in my bathroom – it was like a luxurious apothecary – that was dedicated to blending fragrance,” says Nicola. She started blending her own fragrances, which, she adds is more difficult than one would think. It was her sister who introduced her to the idea of exploring 100% natural ingredients. “You just can’t get the same results from using a synthetic fragrance as you would from a natural fragrance,” she explains. She saw an gap in the market and decided to take the plunge. In 2004, NEOM launched with five candles, and is now a powerhouse with a range of 130 products.