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Celebrated American fashion designer Marc Jacobs has announced the launch of a new label, THE MARC JACOBS. To celebrate, Fenwick of Bond Street is unveiling an exclusive pop-up, with a photobooth in tow. Read on to find out everything you need to know about the collection.
For over three decades, [Marc Jacobs](https://www.fenwick.co.uk/search/?cgid=marcJacobs) has designed clothes that champion individuality and celebrate the joys of getting dressed. His style can be characterised by his witty perspective and he’s built a worldwide reputation as a leading fashion designer. Four years after the closure of Marc by Marc Jacobs, and five years after leaving Louis Vuitton as creative director, the designer is launching a new sister label alongside his main brand, titled simply THE MARC JACOBS. The new label is priced more affordably than the designer’s runway collections and reflects his love of personal style. “We wanted to do something that is unlike the collections we are already doing, in that it is more ‘item-y,’” says Marc. “These items are things that you could put together in your own way; it’s more about personal styling than about having a full runway look.” This new division from the fashion brand includes ready-to-wear clothing, shoes, jewellery and accessories. To celebrate the launch of the line, [Fenwick of Bond Street](https://www.fenwick.co.uk/store/?StoreID=bondStreet) will be unveiling an exclusive pop-up that will run from the 4th of July 2019 until the end of August. The pop-up also includes a fun photobooth, so you can take a picture of yourself and your friends in true Marc Jacobs style. The photobooth is open from the 4th July 2019 and will run for one week.
[Marc Jacobs](https://www.fenwick.co.uk/search/?cgid=marcJacobs) often draws from an array of influences, with previous collections referencing Victoriana, pop art and disco clubs. The first collection from this label references the designer’s famous Spring/Summer 1997 collection for Perry Ellis, which was heavily influenced by grunge music. The collection features colourful rugby-style jumpers, printed 1940s style tea dresses and flared corduroy trousers. This line also includes collaborations with two icons of pop culture; New York Magazine and Peanuts. As a New Yorker, Marc Jacobs took inspiration from the prestigious magazine’s classic logo, which was first drawn by Milton Glaser in 1968\. The partnership features the designer’s signature logo re-imagined in the style of the prestigious magazine’s famous headline across T-shirts and accessories. Peanut serves as childhood favourite’s of the designer, who received a stuffed Snoopy toy as a present when he was a kid. This collaboration sees the comic printed on vintage jumpers, wallets and bags – in true homage to Marc Jacobs’ whimsical flair. Pop into your nearest [Fenwick](https://www.fenwick.co.uk/store-locator/) to shop the collection and scroll down to discover our top accessory and clothing picks from the line.
_Images via THE MARC JACOBS_