BAW London

See the world in black and white.

BAW London was co-founded by two ex-investment bankers who left their city careers driven by the desire to live in a more straightforward and uncomplicated world, away from man-made hurdles and inescapable office politics. They questioned: “Why can’t the world be black and white”.

Through its sophisticated streetwear, BAW London champions its core message of leading a simple, pure, ‘black and white’ way of life.
BAW London’s range for both men and women focuses entirely on black and white pieces and is led by the innovative Dictionary Collection, with personality slogans that have all been given a quirky twist to their definition, across super soft 100% bespoke cotton sweatshirts and T-shirts.

Due to rapid demand, the brand is already extending its product mix into a segment it names 'sophisticated streetwear', with limitless possibilities of their black and white concept.

The brand has attracted celebrities and influencers from around the globe including Beyoncé, who uploaded a series of flawless shots onto her website, Facebook, Tumblr, over 1.2 million likes on Instagram wearing the brand’s Queen Bee Dictionary sweatshirt, causing a shopping frenzy, instant sell-out and BAW London to go viral worldwide.

Since inception, BAW London has fast become an exciting international brand to watch having been featured by key press including ELLE, Harper’s Bazaar, InStyle, The Daily Mail, Mail Online, Who What Wear, LOOK, Glamour, Huffington Post, E! Online, Entertainment Tonight, Metro, Mirror, Menswear Buyer and Womenswear Buyer.

Bentalls, Kingston is proud to announce that is it BAW London's latest stockist.


What’s Happening

Free Vossen Embroidery Event


Brent Cross Canterbury Colchester Kingston Tunbridge Wells

The Main Event by Ted Baker

AW17 Partywear

Selected Stores

Diary Personalisation with Moleskine

October, November & December


Outerwear for Him & Her

New Season Inspiration


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