Instafamous Beauty Brands

Do you ever wonder how some beauty products get so popular? How do they become cult classics?

The Bentalls Kingston Beauty Studio buyer, Alex O'Mahony, has picked her top beauty items that made their name on social media.

Find these and more beauty bliss in the Beauty Studio, Ground Floor at Bentalls Kingston.

Estee Lauder, Advanced Night Repair Power Foil Mask, £16

The popularity of Sheet Masks is undeniable and one of the most popular has been this incredible foil mask. Part of its success might be down to the fact the gold foil looks so good on Instagram. Celebrity fans on Instagram include Victoria Beckham and Kendall Jenner. Try it for smooth and flawless skin.

Beauty Blender, £16

A Beauty Studio best seller - this miraculous sponge has been endorsed by countless celebrities on social media including Huda Khan, a Beauty Blogger with over 15.3Million Instagram followers.

Charlotte Tilbury, Hot Lips Collection, £24

With over one million followers on Instagram and army of celebrity fans like Kate Moss and Kim Kardashian, it’s no wonder Charlotte Tilbury Make Up has emerged as one of the leading colour brands out there. She gets another mention with her Hot Lips Collection which launched exclusively across the Fenwick group. Inspired by 12 of her celebrity friends this collection has the most on-trend colours available.

Emma Hardie, Moringa Cleanser, £28

This amazing cleansing balm has a long and neverending list of online accolades. Ruth Crilly (A Model Recommends) and Fleur de Force are two of the many fans who have helped to achieve the product's cult following. Try it for a refreshed and glowing complexion.

This Works, In Transit Camera Close-Up, £30

When Victoria Beckham took to Twitter to declare ‘This does work! @thisworks amazing!!! X vb’ sales of this amazing primer and moisturiser increased ten fold. We love it as a great base for make up and to hide imperfections.

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