From 12th March, Fenwick of Bond Street is hosting Iden in an exciting new denim pop up, exclusively on the third floor.
Denim is a key staple in most women’s wardrobes however, it's also one of the harshest items of clothing for the environment - until now. Introducing Iden; a British denim brand, exclusive to Fenwick of Bond Street, that provides on-trend styles whilst caring for the environment.
Iden believe that great fitting jeans in premium denim fabrics need not cost the earth. Using fabrics with an emphasis on natural, organic and recycled materials, they've created an ethically sourced collection for the denim savvy, striking a balance that is as kind to your wallet as it is to the environment.
Visit Fenwick of Bond Street to explore the beautiful new collection from Iden, fill your wardrobe with ethically sourced fashion and feel good about doing your bit for the environment.
To purchase now, please call the Fenwick of Bond Street Personal Shopping Service on 0207 409 9825.