Following the success of Face INC face masks, Nails INC have announced an exciting new venture into the beauty world, INC.redible, launching at Fenwick stores on 2nd November.
Utilising founder and CEO of Nails INC, Thea Green's, wealth of experience in colour and innovation, INC.redible launches with a capsule collection focusing on lips. Applying the DNA and trust synonymous with Nails INC, Thea Green decided to take this bold step following the huge appetite for the brand to move beyond nails, demonstrated in the success of Face INC.
The extensive range consists of 54 products, including:
Iridescent Lipgloss "In a Dream World", £8
Liquid Matte Lip Paint "Matte My Day", £8
Full Coverage Metallic Lip Paint "Foiling Around", £8
Matte Lip Remover "Dirty Mouth", £6
Matte Lip Remover "Today Is Over", £6
The INC.redible campaign focuses on boldly celebrating your individual personality and INC.redible self. Thea Green explains "I wanted to create a cosmetics range with a positive spirit that captures how beauty should make you feel. INC.redible is all about being your most incredible self - there is no bad you."