The 2016 NYDJ Campaign “FIT TO BE” celebrates NYDJ’s signature Original Slimming Fit and the feminine strength and beauty of women of all ages and all sizes.
An homage to the gorgeous diversity of women, the 2016 NYDJ campaign features iconic portraits of legendary supermodel Christie Brinkley, as well as celebrated film and television actor Bridget Moynahan, groundbreaking model Lana Ogilvie, and modeling sensation Ashley Graham. The imagery celebrates NYDJ’s approach to fit and fashion—an approach that puts women first and fits their empowered lifestyles, that helps them seize their denim and their destinies with confidence and style. The “FIT TO BE” campaign underscores the NYDJ commitment to The Original Slimming Fit and conveys the beautiful confidence that comes from finding a truly perfect fitting pair of jeans. The Ads feature the lines, “FIT TO BE POWERFUL,” as well as, CONFIDENT, HAPPY, FABULOUS, SEXY and ICONIC. The campaign features a diverse and multi-generational cast of women who are all fans and wearers of NYDJ.