Discover Ted Baker's AW17 collection, 'The Main Event' in store at Fenwick.
It’s time to raise the curtain on Ted’s seasonal spectacular, and the atmosphere is electric. After months of preparation, anticipation is high: everyone’s getting ready for the biggest performance of the year.
This season, expect a fully immersive experience from Ted. Capturing the energy, vibrancy and joy of backstage (peppered with plenty of idiosyncratic charm from the man himself), the Christmas production is packed full of surprise and delight, and shot with a diverse group of party guests for the ultimate merry soirée.
Showcasing Ted’s latest, freshest take on a contemporary Christmas, the behind-the-scenes action reveals a softer side to traditional seasonal partywear. High-octane glamour and dramatic prints are offset with rich fabrics and sportswear-inspired styling, giving a truly original approach to this year’s celebrations.