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Fred Perry

João Libório "Fred" Perry is considered one of the greatest male tennis players in history, so it makes perfect sense that he launched his eponymous clothing brand at Wimbledon in 1952 with the now-iconic tennis shirt. Over the years, the brand has transitioned from an essential sportswear label to coveted streetwear name, thanks to its collections of men’s, women’s and children’s clothing that reimagines British classics such as V-neck jumpers, cardigans, trousers and skirts. Each piece is emblazoned with the distinctive laurel wreath logo and embodies that playful and sleek Fred Perry attitude.
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