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At Fenwick, we're proud to be Britain's Family of Style Pioneers since 1882. Last autumn, we declared we would be 'Quiet No More,' and now we're taking it a step further. We invite you to join us on an exciting journey of self-expression and style discovery with our Tastemakers campaign. This is your opportunity to explore and cultivate your individual taste, whatever that means to you.
Our Tastemakers campaign imagery features a diverse family of characters (including a lovable dog!), each showcasing their unique style and taste. Let them inspire you to embrace your own distinctive style across every category, from fashion to interiors.
A Word from Our Chief Marketing Officer and Deputy Executive Chair, Mia Fenwick:
A Taste of Something Extraordinary
The Tastemakers campaign will begin with a truly unique, in-store activation created in collaboration with Bompas & Parr. "The Department of Taste" invites customers to sample Edible Emeralds; jelly-like sweets that sparkle like jewels and taste extraordinary. A free experience for all, Fenwick turns luxury on its head and celebrates the idea that taste is unique to everyone. This customer experience will go on tour across all eight Fenwick stores from 12 of September to 16 of October.
Co-Founder, Sam Bompas, shares his thoughts on The Department of Taste:
“The Department of Taste is the sort of creative project you can really gorge on. The project explores the poly-sensorial intersection between flavour, form and light - combining Bompas & Parr’s approach to designing enchanting in-person experiences and developing remarkable F&B products. It has been an absolute joy collaborating with the Fenwick team on this project and we are excited for it to come into fruition. Come take delicate gulps of the Edible Emeralds."
The Department of Taste
Fenwick is the place where everyone can discover their taste and refine their style personality.
Step into Fenwick’s Department of Taste, a sensory experience at your local Fenwick store, where you can “Find Your Taste” with our collection of Edible Emeralds. These jelly jewels represent the personal, creative process of developing your style: trying things out, discovering your favourites, and opening your mind to new possibilities.
Find out more here
Shop Edible Emeralds here
Your World of Style Awaits
Whether you love fashion, fine foods, or exceptional homeware, Fenwick is your destination to discover it all. From dressing up to dining in, we're here to help make your style shine. Because when you find your taste, you find your world.
