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Celebrate a life spent outdoors with our Summer GB campaign
Bright blue skies, glorious sunshine and long, drawn out evenings spent kicking back outside. Ice-cold drinks quench our thirst, whilst sweet, juicy strawberries whet our appetite. A life spent basking in the glory of the great outdoors - that’s what summer is all about. And our Summer GB campaign is a celebration of exactly that.
From sporty silhouettes and sun-ready accessories to beauty-boosting skincare and light, fresh fragrances, we’re here with all the summer inspo you could wish for. So, grab your sunnies, top up your SPF and escape to the garden for some al fresco fun. Summer is here and we can’t wait to bask in every moment.
What to wear this Summer
Sun-drenched days beneath the rays - there’s nothing better. Embrace every warm weather moment. Think crisp whites inspired by Wimbledon’s greatest and preppy picks infused with timeless appeal. Statement varsity logos exist to edge your fits with a waspie look and feel, whilst classic striped shirts can be trusted to level up the sophistication. Look to the likes of Polo Ralph Lauren and Tommy Hilfiger to stock your wardrobe with wear-on-repeat pieces that will see you through the season and beyond.
Summer accessories round-up
There’s no better way to take your look to new heights. Keep things fresh and fun with baseball caps, statement earrings and woven bags inspired by beachy backdrops. With sunglasses, sporty frames are having a moment, with mirrored lenses and streamlined shapes lending an athletic touch.
Summer shoe trends
Whether you’re keeping it casual with a picnic in the park or you’re gearing up for an evening of hosting, let your shoes do the talking with the perfect pair for every endeavour.
This season, the demand for trainers is at its peak, with the likes of On, Hoff and Veja leading the charge. There to give every look sporty appeal if you’re running errands or out for a heart-pumping 5k, these will level up your look.
What fragrances to wear this summer
Sweet, fresh or juicy fruity, when it comes to summer fragrance, keeping things light is the way to go.
A sophisticated scent invigorated by fresh lemon essence and contrasting saffron accord, PRADA Luna Rossa Ocean Le Parfum is a must-have. If you’re after something more citrussy, Jo Malone London’s new addition, Orange Marmalade is a bittersweet cologne sharpened by stove-simmered orange peel, a scent sure to become your summer fragrance go-to.
Summer beauty
Complexion perfection? It’s yours. This summer, feel confident in your skin with can’t-be-without formulas from your favourite beauty brands. Whatever your plans, say ‘ready, set, glow’ with transformative serums, lotions and potions from the likes of Barbara Sturm, Clarins and more.
