Thanks to the ‘Cara Delevingne effect’, eyebrow maintenance has surged in popularity over the last few years. Eyebrows don't only affect the appearance of your eyes; a well-groomed brow helps to frame your entire face.
Luckily, the ingenious blinkbrowbar, based at Fenwick Bond Street, Brent Cross and Tunbridge Wells, is at hand to help tame bushy brows. Vanita Parti, who was awarded an MBE earlier this year, explains that her idea for Blink came from her own struggles to get her eyebrows threaded in Central London.
She explains: “The only places that offered the service were very expensive and often had a waiting list. I thought that it was crazy that London, the forefront of everything in fashion and beauty, had missed a trick and I became determined to introduce [the service] to Londoners.”
After approaching various department stores, Fenwick Bond Street gave Vanita her first chair on the shop floor. “I brought threading to London in 2004 and made it more accessible to everyone who had a busy schedule and just needed to get a quick but amazing brow shape," she said.
So what's trendy in the world of brows? According to Vanita: “At blinkbrowbar we always advise that you follow a shape that best suits and balances your face. There are certainly trends that could work universally like the current Bold Brow, but a woman will look beautiful if she works with her face rather than follow a trend.”