What makes a fragrance unisex, you ask? Other than a targeted marketing campaign and packaging, the pure scent is entirely judged by our own perception of ingredients that we associate with 'feminine' or 'masculine'. For example, musk, leather and spices are manly while florals and sweeter notes of vanilla are inherently feminine.
But as our fragrance palettes become more and more sophisticated, these boundaries are blurring as brands experiment with scents that challenge the status quo of what should be a fragrance for him or for her, which lends itself to more contemporary, intriguing results.
Take a look at our top pics of the gender-neutral scents that are not to be sniffed at - from new launches by Acqua di Parma and Jo Malone London to the iconic Tom Ford parfum and niche brand Escentric Molecules that paved the way for androgynous scents that followed.