Launched in 1964 by The Estée Lauder Companies, Aramis has pioneered the men’s grooming market with its master plan of 20 products. Aramis, the cologne itself, was the first prestige men's fragrance to be sold in department stores. The brand continues to be a defining pillar of The Estée Lauder Companies as an industry leader in men’s fragrance and grooming. Browse the undeniably masculine and sophisticated range of eau de toilettes, aftershaves and other men’s grooming products.