Cefinn is a contemporary designer womenswear brand based in London and launched in February 2017 by Samantha Cameron. The brand focuses on design-led, go-to day wear, it is a collection of discerning staples for busy women - an easy, hardworking urban uniform.

The Cefinn woman has a busy life and needs clothes that are going to work hard for her. She has a discerning yet relaxed sense of style: she wants to look and feel fashionable and feminine and she is confident that her love of great design does not detract from her dignity or intelligence.

Pieces are versatile and they are made to last: shapes are clean and considered, materials are not only durable but they also feel and look luxurious. This is a capsule wardrobe that fits together, and the next collection will build on what has come before. Cefinn is the quintessential uniform for the busy urban woman.

Available at: Bond Street