Donna Ida

Donna Ida Thornton opened the doors to her first fashion boutique in London after spotting a gap in the market for a shopping haven that specialised in premium denim. In 2012 Donna utilised her expertise to launch her own denim based fashion brand DONNA IDA. The collections are inspired by Donna’s grandmother Ida who was known for her style in rural Australia, and are comprised of cool, versatile, and relevant denim pieces that will anchor the modern wardrobe.

Available at: Brent Cross, Newcastle