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Eudon Choi

Eudon Choi’s education in menswear is the grounding principle of his eponymous ready-to-wear womenswear label, which is renowned for being technically masculine, aesthetically feminine and completely covetable. Founded in 2009, Eudon Choi harnesses traditional design elements and fabrics of men’s dress to create women’s wardrobe must-haves in bold colours and rich fabrics that heighten their nuanced construction. A number of awards to this brand’s name further attests to its creativity and relentless vision.
Available at: Bond Street

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